touchpoint
A point of interaction or communication between parties
Examples
In a meeting
“We need more frequent touchpoints with the client during this project phase.”
Over coffee
“Let's set up regular touchpoints so we can stay connected.”
Why this word
interaction
Touchpoint specifically refers to any point of contact between customer and business, while interaction is a general exchange
contact
Touchpoint is a defined moment in a customer journey or process, while contact is vague about context and significance
encounter
Touchpoint implies a strategic point of engagement being tracked or designed, while encounter suggests a random or unplanned meeting
Usage tip
Use to describe moments of contact or communication; common in customer service and project management
Etymology
English: touch (make contact) + point (specific place or moment)
Get a new word every morning
One precise word per day. Under 60 seconds to read. Free forever.
Related words
broach
To bring up or introduce a topic for discussion
concise
Giving a lot of information clearly in few words.
ambiguous
Open to more than one interpretation; not clear or decided.
convey
To communicate or make an idea, feeling, or meaning known.
reiterate
To say something again for emphasis or clarity.
paraphrase
To restate something in different words to make it clearer or shorter.