retaliate
To make an attack or harmful action in return for harm received
Examples
In a meeting
“The competitor retaliated by slashing prices across all product lines.”
Over coffee
“He retaliated by unfollowing her on social media.”
Why this word
respond
retaliate means to return harm for harm, while respond is neutral about the nature of reply
revenge
retaliate emphasizes direct counteraction against an attack, while revenge focuses on satisfaction for wrong
strike back
retaliate is formal term for counterattack, while strike back is informal and physical
Usage tip
Use when describing direct response to perceived harm or attack. Implies proportional counter-action, though not necessarily justified.
Etymology
Latin 'retaliare' (repay in kind), from 're-' (back) + 'talis' (such, of such a kind)
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Related words
contradict
To state the opposite or deny the truth of something
pushback
Resistance or objection to an idea or plan
appease
To pacify or satisfy someone by giving in to their demands
impasse
A deadlock where no progress is possible
conciliatory
Intended to gain goodwill or reduce hostility
defuse
To reduce the danger or tension in a situation