resistance or negative reaction we're getting

pushback

noun|/ˈpʊʃ.bæk/

Resistance or objection to an idea or plan

Examples

In a meeting

We're expecting some pushback from the sales team on this new process.

Over coffee

I got a lot of pushback from my family about changing careers.

Why this word

resistance

Pushback specifically means active opposition or objection to a proposal, while resistance is more passive or general

objection

Pushback implies opposition that challenges or questions moving forward, while objection can be a single formal disagreement

disagreement

Pushback suggests active resistance with force behind it, while disagreement is just differing opinions

Usage tip

Use to acknowledge resistance without being confrontational; helps prepare for objections

Etymology

English: push (exert force) + back (in return); originally a physical term adapted for social resistance

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