niche
A specialized segment or position particularly suited to someone or something
Examples
In a meeting
“We've found our niche serving small businesses in the healthcare sector.”
Over coffee
“She finally found her niche teaching yoga to seniors.”
Why this word
specialty
niche emphasizes a specific, well-suited position, specialty just means area of focus
place
place is vague, niche means a specifically suited role or position within a larger context
role
role is general function, niche implies a specialized, perfectly fitted position or market segment
Usage tip
Pronounce as 'neesh' or 'nitch'; use when emphasizing specialization or perfect fit
Etymology
French 'niche' meaning recess in a wall, from Latin 'nidus' (nest)
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Related words
consolidation
The act of combining multiple things into a unified whole
supplant
To replace something or someone, especially by force or treachery
expedite
To make a process or action happen more quickly.
leverage
To use something you already have to maximum advantage.
escalate
To increase in intensity or severity, or to refer something to a higher authority.
outsource
To assign work to an external provider rather than handling internally