leverage
To use something you already have to maximum advantage.
Examples
In a meeting
“We should leverage our existing customer base to drive referrals.”
Over coffee
“You could leverage your cooking skills and start a food blog.”
Why this word
use
Leverage implies using something strategically to gain maximum advantage or amplified results
utilize
Leverage specifically suggests using existing resources to achieve greater impact or advantage
exploit
Exploit can have negative connotations, while leverage is neutral and emphasizes strategic advantage
Usage tip
Means using an existing asset strategically. Don't overuse it — if 'use' works fine, stick with 'use'.
Etymology
Old French levier (to raise) — from Latin levare (to lighten), related to lever
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Related words
circumvent
To find a way around an obstacle or restriction.
pivot
Change direction or strategy while maintaining a central focus
consolidation
The act of combining multiple things into a unified whole
bundle
To group multiple items or services together as a package
supplant
To replace something or someone, especially by force or treachery
niche
A specialized segment or position particularly suited to someone or something