give people a reason to do something

incentivize

verb|/ɪnˈsen.tɪ.vaɪz/

Motivate someone by offering rewards or benefits

Examples

In a meeting

We should incentivize early submissions with bonus points.

Over coffee

I incentivize my kids to clean their rooms by letting them pick the movie.

Why this word

encourage

incentivize specifically means offering concrete rewards or benefits to motivate behavior

motivate

incentivize implies creating external rewards, while motivate can involve internal or external factors

reward

incentivize means offering rewards proactively to drive future behavior, not just recognizing past actions

Usage tip

Use in contexts involving motivation through external rewards rather than intrinsic interest

Etymology

Latin: incentivus (setting the tune) from incantare (enchant)

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