something that makes people want to do something

incentive

noun|/ɪnˈsɛn.tɪv/

A motivating factor or reward that encourages action

Examples

In a meeting

We're offering a performance incentive to boost team productivity this quarter.

Over coffee

Free dessert is a great incentive to finish your vegetables.

Why this word

motivation

incentive is an external reward or stimulus, while motivation can be internal drive

reward

incentive is offered to encourage future action, while reward is given for past action

encouragement

incentive is a concrete offering or reason, while encouragement is support or inspiration

Usage tip

Use to describe motivators more precisely than 'reason' or 'motivation.' Can be tangible or intangible.

Etymology

Latin 'incentivus' — 'incinere' (to strike up, set the tune), from 'canere' (to sing)

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