diversify
Add variety or expand into different areas
Examples
In a meeting
“We need to diversify our revenue streams to reduce risk.”
Over coffee
“I'm trying to diversify my diet instead of eating pizza every night.”
Why this word
vary
diversify means to deliberately increase variety for strategic purposes, while vary simply means to differ or change
expand
diversify specifically means to add variety or range, while expand means to make larger without necessarily adding different types
broaden
diversify emphasizes increasing the range of different types, while broaden can mean simply widening scope without variety
Usage tip
Use when discussing expansion into multiple areas to reduce dependency or increase variety
Etymology
Latin: diversus (various) + facere (make)
Get a new word every morning
One precise word per day. Under 60 seconds to read. Free forever.
Related words
circumvent
To find a way around an obstacle or restriction.
pivot
Change direction or strategy while maintaining a central focus
bundle
To group multiple items or services together as a package
retrench
Reduce costs or expenditures, especially by cutting back operations
leverage
To use something you already have to maximum advantage.
funnel
To direct or channel resources or information toward a specific destination