tout
To publicly promote or praise something enthusiastically
Examples
In a meeting
“The company is touting this new feature as a game-changer for productivity.”
Over coffee
“Everyone's touting that new restaurant, so we should try it.”
Why this word
promote
Tout suggests aggressive or boastful promotion, often with exaggeration
advertise
Tout implies more forceful or insistent promotion than neutral advertising
praise
Tout specifically means to publicly promote or recommend, often commercially
Usage tip
Use when describing promotional efforts or enthusiastic endorsements. Can have a slightly skeptical tone suggesting over-promotion.
Etymology
Middle English 'tuten' (to peer, look out), later evolved to mean calling out to advertise
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