reimagine
Conceptualize something familiar in a fundamentally different way
Examples
In a meeting
“We need to reimagine our customer service model for the digital age.”
Over coffee
“The restaurant reimagined classic comfort food with a modern twist.”
Why this word
rethink
reimagine emphasizes creative visualization of new possibilities, while rethink focuses on reconsidering logic or approach
reconsider
reimagine implies radical creative transformation, while reconsider suggests reviewing existing options
transform
reimagine emphasizes the conceptual envisioning stage, while transform focuses on actual change execution
Usage tip
Use when proposing radical transformation rather than incremental improvement; implies starting with a blank slate.
Etymology
English prefix 're-' (again) + 'imagine' from Latin 'imaginari' (to picture to oneself)
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Related words
incubate
Develop ideas or projects gradually through nurturing conditions
conceive
Form or devise an original idea or plan
prototype
Create an early working model to test concepts
revolutionize
Transform something fundamentally and dramatically
pioneer
Be among the first to develop or apply something new
envision
Imagine a future state or possibility with clarity