completely rethink

reimagine

verb|/ˌri.ɪˈmædʒ.ɪn/

Conceptualize something familiar in a fundamentally different way

Examples

In a meeting

We need to reimagine our customer service model for the digital age.

Over coffee

The restaurant reimagined classic comfort food with a modern twist.

Why this word

rethink

reimagine emphasizes creative visualization of new possibilities, while rethink focuses on reconsidering logic or approach

reconsider

reimagine implies radical creative transformation, while reconsider suggests reviewing existing options

transform

reimagine emphasizes the conceptual envisioning stage, while transform focuses on actual change execution

Usage tip

Use when proposing radical transformation rather than incremental improvement; implies starting with a blank slate.

Etymology

English prefix 're-' (again) + 'imagine' from Latin 'imaginari' (to picture to oneself)

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