proliferate
To increase rapidly in number; multiply
Examples
In a meeting
“Remote work tools have proliferated since the pandemic began.”
Over coffee
“Coffee shops have really proliferated in our neighborhood lately.”
Why this word
spread
proliferate implies rapid multiplication or reproduction, while spread is general expansion or distribution
increase
proliferate suggests exponential, uncontrolled growth through reproduction, while increase is any growth in quantity
multiply
proliferate emphasizes rapid, often excessive expansion, while multiply is straightforward numerical increase
Usage tip
Use when describing rapid growth or multiplication, especially of similar items or ideas
Etymology
Latin 'proles' (offspring) + 'ferre' (to bear)
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Related words
revamp
To give new and improved form, structure, or appearance to something.
deteriorate
To become progressively worse over time.
expand
To make something larger, more extensive, or more detailed
pivot
Change direction or strategy while maintaining a central focus
backtrack
To reverse a previous decision or statement
traction
The extent to which an idea or product gains acceptance