keep making small improvements over and over

iterate

verb|/ˈɪt.ə.reɪt/

To repeat a process, making small improvements each time.

Examples

In a meeting

Let's ship the MVP and iterate based on user feedback.

Over coffee

I've been iterating on my bread recipe — this batch is way better.

Why this word

repeat

iterate implies repeating a process with incremental refinement or cycles, while repeat is simple duplication

redo

iterate suggests systematic repetition as part of development, while redo implies starting over due to error

cycle

iterate specifically means performing successive versions or rounds, while cycle is more general rotation

Usage tip

Key concept in agile and product development. Implies learning from each cycle, not just repeating blindly.

Etymology

Latin iterare — iter (journey, passage), meaning 'to do again'

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