generate
To cause something to arise or come about; to produce.
Examples
In a meeting
“This campaign should generate enough leads to fill the pipeline for Q3.”
Over coffee
“Let's sit down and generate some ideas for the surprise party.”
Why this word
create
generate implies producing something systematically or in quantity, while create emphasizes originality
make
generate suggests an ongoing process or multiple outputs, while make is simpler and less technical
produce
generate often implies indirect causation or automatic production, while produce is more direct
Usage tip
More dynamic than 'create'. Implies an active, productive process. Common with leads, revenue, ideas, and interest.
Etymology
Latin generare — genus (birth, origin, kind)
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Related words
accelerate
To speed up a process or increase the pace
conjure
Create or bring forth something seemingly from nothing
prioritize
To decide the order of importance and deal with the most important things first.
synthesize
Combine separate elements into a connected whole
bottleneck
A point of congestion that slows down progress
actionable
Something concrete enough to act upon