come up with or create something new

generate

verb|/ˈdʒɛn.ə.reɪt/

To cause something to arise or come about; to produce.

Examples

In a meeting

This campaign should generate enough leads to fill the pipeline for Q3.

Over coffee

Let's sit down and generate some ideas for the surprise party.

Why this word

create

generate implies producing something systematically or in quantity, while create emphasizes originality

make

generate suggests an ongoing process or multiple outputs, while make is simpler and less technical

produce

generate often implies indirect causation or automatic production, while produce is more direct

Usage tip

More dynamic than 'create'. Implies an active, productive process. Common with leads, revenue, ideas, and interest.

Etymology

Latin generare — genus (birth, origin, kind)

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