friction
Resistance or impediment that slows progress or makes a process more difficult
Examples
In a meeting
“We need to reduce friction in the checkout process to improve conversion rates.”
Over coffee
“The new security requirements add a lot of friction to logging in every morning.”
Why this word
conflict
Friction implies resistance or tension from interaction; conflict is open disagreement or opposition
resistance
Resistance is general opposition; friction specifically describes tension from surfaces or parties rubbing against each other
tension
Tension is internal stress; friction is the specific resistance generated by contact or interaction
Usage tip
Originally physics term, now widely used in UX, business processes, and change management. Describes barriers or inefficiencies that impede smooth operation.
Etymology
Latin frictio (a rubbing) from fricare (to rub)
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Related words
streamline
To make a process or system more efficient by simplifying or eliminating unnecessary steps.
eliminate
To completely remove or get rid of something.
simplify
To make something easier to understand or do
hinder
To create difficulties that slow progress or prevent success
centralize
To bring together or concentrate control in one location or authority
roadblock
An obstacle that prevents progress