endorse
To publicly declare support or approval for something
Examples
In a meeting
“Three industry leaders have agreed to endorse our new platform.”
Over coffee
“I totally endorse your decision to take that job in Seattle.”
Why this word
support
endorse means publicly declaring approval or backing, while support is more general assistance
approve
endorse implies active public recommendation, while approve is accepting or giving permission
back
endorse specifically means giving public or official approval, while back is informal general support
Usage tip
Implies official or public support, often lending credibility or reputation
Etymology
Latin 'in-' (on) + 'dorsum' (back) — originally 'to write on the back' of documents
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Related words
supplement
To add something extra to enhance or complete something.
authorize
To give official permission or approval for something
bolster
Strengthen or support
proponent
A person who advocates for or supports something
sanction
To officially approve or authorize something
underpin
To support, justify, or form the basis for something