it keeps getting smaller or less important

diminish

verb|/dɪˈmɪn.ɪʃ/

To make or become less in size, importance, or value.

Examples

In a meeting

Don't let one setback diminish the progress we've made this quarter.

Over coffee

My enthusiasm for the trip diminished after I saw the weather forecast.

Why this word

reduce

Diminish suggests gradual decrease making something less significant, while reduce is neutral about manner or implication

decrease

Diminish often implies making less important or impressive, while decrease is purely quantitative

lessen

Diminish emphasizes making smaller in power or value with negative connotation, while lessen is neutral reduction

Usage tip

Implies gradual reduction, not sudden loss. Can be used for physical things (diminish in size) or abstract ones (diminish someone's contribution).

Etymology

Latin diminuere — de (away) + minuere (to make small, from minus 'less')

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