a standard to compare things against

benchmark

noun/verb|/ˈbentʃ.mɑːrk/

A standard or point of reference for measuring or comparing performance.

Examples

In a meeting

We benchmark our response times against industry standards quarterly.

Over coffee

That restaurant is the benchmark for good sushi in this city.

Why this word

standard

Benchmark specifically implies a reference point for measurement and comparison, while standard is more general about accepted norms

measure

Benchmark is a specific reference point against which others are compared, while measure is the general act of quantifying

target

Benchmark is a comparative reference point based on existing performance, while target is a future goal to achieve

Usage tip

As a verb, means to measure against a standard. As a noun, it's the standard itself. Common in business and tech.

Etymology

English bench + mark — originally a surveyor's reference point carved into a bench or stone

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